Updates
Announcements, product news, and what's new at Rafenthic.
How We Run a Client Kickoff Call at Rafenthic
What actually happens on a new client's first strategy call, and why we spend most of it listening.
Read moreA Day of Backlink Outreach: The Unglamorous Side of SEO
An honest look at what real, legitimate backlink outreach actually involves day to day.
Read moreRebuilding a Client's Website From the Ground Up: Week One
What week one of a full website rebuild actually looks like, before any design work even starts.
Read moreLaunching a New PPC Campaign: A Look Inside Our Paid Media Workflow
A day inside launching a new B2B paid search campaign, from keyword research to ad copy testing.
Read moreWhat Happens When a Client Calls Us in a Panic About Their Rankings
A behind-the-scenes look at how we diagnosed and fixed a sudden ranking drop caused by an accidental noindex tag.
Read moreA Morning With Our Content Team: Planning Next Month's Editorial Calendar
What actually happens in our recurring content calendar meeting, from data review to creative debate.
Read moreInside a Luxury Real Estate Branding Sprint
Behind the scenes of a full-day creative sprint building a new brand identity for a luxury real estate client.
Read moreMeet Our Newest SEO Intern (And What Onboarding Actually Looks Like at Rafenthic)
A look at how we onboarded our newest SEO intern this week, and what real mentoring looks like on our team.
Read moreBehind the Scenes: A Day Editing Our Client Testimonial Video
A look inside a full day of shooting and editing a client testimonial video, from the interview to the final color grade...
Read more
AI in Education: How It's Changing Classrooms
AI in education is reshaping how students learn and teachers teach, from personalised tutoring to automated grading. See...
Read moreHow does Google determine SEO?
Google determines SEO rankings by evaluating relevance, content quality, backlinks, technical health, and user experienc...
Read moreHow do I do SEO for my website for free?
Yes, you can do SEO for free using tools like Google Search Console, Google Business Profile, and Google Analytics, it w...
Read more