Legal

Privacy Policy

How Rafenthic IT Solutions collects, uses, stores, and protects your personal information.

Last updated: June 2025

Introduction

Rafenthic IT Solutions ("Rafenthic", "we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at rafenthic.com or engage with our services.

Please read this policy carefully. By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our website.

This Privacy Policy should be read alongside our Cookies Policy and Terms & Conditions. Together, these documents form our complete data and usage framework.

Who We Are

The data controller responsible for your personal information is:

We are a registered private limited company providing digital marketing, SEO, web design, branding, and content marketing services to clients in Pakistan, Europe, the Middle East, and beyond.

Information We Collect

We collect different types of information depending on how you interact with us:

Information You Provide Directly

  • Contact form submissions - your name, email address, and message when you contact us.
  • Career applications - your name, email, WhatsApp number, cover letter, and CV/resume when you apply for a position.
  • Consultation bookings - your name, email, and scheduling preferences when you book a meeting via Calendly.
  • Email correspondence - any information you share when communicating with us directly.

Information Collected Automatically

  • Usage data - pages visited, time spent, links clicked, and navigation patterns.
  • Device information - browser type and version, operating system, device type, and screen resolution.
  • IP address - used to determine approximate geographic location and for security purposes.
  • Referral source - the website or search engine that referred you to us.
  • Cookies and tracking data - see our Cookies Policy for full details.

Information from Third Parties

  • Social media - if you engage with our content on LinkedIn, Instagram, Facebook, or other platforms, those platforms may share certain information with us in accordance with their own privacy policies.
  • Analytics providers - aggregated, anonymised data from Google Analytics about how users interact with our website.

How We Use Your Information

We use the information we collect for the following purposes:

Purpose Legal Basis
Responding to enquiries and contact form submissions Legitimate interest / Contract
Processing career applications and recruitment Legitimate interest / Pre-contractual steps
Delivering contracted services to clients Contract performance
Sending service-related communications Contract / Legitimate interest
Improving website functionality and user experience Legitimate interest
Analytics and performance measurement Legitimate interest / Consent
Displaying relevant advertisements via Google AdSense Consent
Complying with legal obligations Legal obligation
Protecting against fraud and security threats Legitimate interest / Legal obligation

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Ever.

Sharing Your Information

We may share your personal information with the following categories of third parties, only where necessary and under appropriate safeguards:

  • Service providers - trusted third parties who help us operate our website and deliver services, including hosting providers, email platforms, and analytics tools.
  • Google LLC - for analytics (Google Analytics) and advertising (Google AdSense). Google may process your data in the United States. See Google's Privacy Policy.
  • Calendly - for scheduling and booking functionality. See Calendly's Privacy Policy.
  • Trustpilot - for displaying verified reviews. See Trustpilot's Privacy Policy.
  • Legal authorities - where required by law, court order, or governmental authority.
  • Business transfers - if Rafenthic is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

All third-party service providers are required to process your data only as instructed by us and in accordance with this Privacy Policy.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements.

  • Contact enquiries - retained for up to 2 years after last contact.
  • Career applications - retained for 6 months after the position is filled. Unsuccessful candidates' data is deleted unless they consent to being kept on file.
  • Client data - retained for the duration of the contract plus 7 years for legal and accounting purposes.
  • Analytics data - anonymised data is retained in Google Analytics for up to 26 months.
  • Cookie data - varies by cookie type; see our Cookies Policy.

When data is no longer required, it is securely deleted or anonymised.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Right to Access

Request a copy of the personal data we hold about you.

Right to Rectification

Request correction of inaccurate or incomplete data.

Right to Erasure

Request deletion of your personal data ("right to be forgotten").

Right to Restrict

Request that we limit how we use your personal data.

Right to Portability

Receive your data in a structured, machine-readable format.

Right to Object

Object to processing based on legitimate interests or for direct marketing.

To exercise any of these rights, please contact us at info@rafenthic.com. We will respond within 30 days. We may need to verify your identity before processing your request.

If you are based in the European Union or United Kingdom, you also have the right to lodge a complaint with your local data protection authority (e.g. the ICO in the UK or your national DPA in the EU).

Data Security

We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, disclosure, alteration, or destruction.

  • All data transmitted via our website is encrypted using SSL/TLS (HTTPS).
  • Access to personal data is restricted to authorised personnel only.
  • Our systems are regularly reviewed for vulnerabilities and kept up to date.
  • We use reputable, security-certified third-party service providers.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

If you suspect a data breach or have concerns about the security of your information, please contact us immediately at info@rafenthic.com.

International Data Transfers

Rafenthic is based in Pakistan and serves clients globally. Your personal information may be transferred to and processed in countries other than your own, including Pakistan and the United States (via Google services).

Where we transfer data internationally, we ensure appropriate safeguards are in place, including:

  • Using service providers who comply with applicable data protection laws.
  • Relying on standard contractual clauses where required.
  • Ensuring third-party providers maintain adequate security standards.

Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@rafenthic.com and we will delete that information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this page periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated Privacy Policy.

Contact Our Data Team

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us:

We aim to respond to all privacy-related requests within 30 days.

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